Whenever Robyn Exton earliest circulated the woman dating and social network application having lesbians and you can bisexual people, too little dollars to promote intended she’d check out nightclubs armed with bottles out-of spirits.
“In the early weeks I would personally see nightclubs which have a bottle out of sambuca in one single hands, and you will tequila throughout the most other, and you can encourage female so you’re able to down load the latest application in exchange for a great take to,” says the latest 30-year-dated.
Following on British lesbian, homosexual, bisexual and you may transgender (LGBT) festivals Manchester and Brighton Satisfaction, she directed female of the standing beyond your mobile lavatories supplying toilet tissue that have leaflets generating the fresh software.
This is back to 2013, and Ms Exton’s inexpensive, however, imaginative, method to sale in the future watched user number go up steadily, after that after that gaining traction owing to positive word of mouth.
Based in the London area, however with their head office relocating to Bay area just last year from inside the buy to-be nearer to You traders, in order to enter the new heavy of the strong social networking scene, brand new The girl software presently has multiple billion ladies users global.
This lady was given birth to out-of Ms Exton’s rage which have present lesbian dating other sites and you can applications, hence she don’t imagine were sufficient. Read more